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KEY RESPONSIBILITIES
· Executing key product initiatives, including looking within the category to outline white space opportunities to drive growth for the business.
· Utilize insights to drive product innovation ideas through the development process to best meet consumer needs.
· Build out the analysis of market trends and share opportunities.
· Work closely with Data Governance to ensure the integrity of product information, throughout internal systems across the brand.
· Assist in the development of our overall go-to-market product strategy.
· Partner in crafting assets for advertising and other key marketing communications. Oversee production of creative assets, including site development, social and video content, and other promotional materials.
· Act as the global consumer insights and competitive market specialist while utilizing key takeaways on our product line.
· Manage and analyze business data to derive insights.
· Assist in development of product strategy
· Carry forward product management execution
· Support sales processes
· Category and Sales Analysis
· Trade Show Management & Attendance
· Establish and maintain processes for Software-Device validations and certifications, internal and external.
YOU MUST HAVE
WE VALUE
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