Job responsibilities
- Executes creative software solutions, design, development, and technical troubleshooting with ability to think beyond routine or conventional approaches to build solutions or break down technical problems
- Creates secure and high-quality production code and maintains algorithms that run synchronously with appropriate systems
- Produces architecture and design artifacts for complex applications while being accountable for ensuring design constraints are met by software code development
- Gathers, analyzes, synthesizes, and develops visualizations and reporting from large, diverse data sets in service of continuous improvement of software applications and systems
- Proactively identifies hidden problems and patterns in data and uses these insights to drive improvements to coding hygiene and system architecture
- Contributes to software engineering communities of practice and events that explore new and emerging technologies
- Adds to team culture of diversity, equity, inclusion, and respect
- Serves as marketing automation lead developer; design and developing within Salesforce Marketing Cloud (SFMC) architecture & capabilities; guide and implement tech solutions to optimize journey / channel orchestration, improve delivery and results
- Expands and enhances capabilities, leveraging platform features to drive profiling, segmentation, multi-channel journeys, automation, housekeeping and data sanity.
- Takes part in technical design sessions, helps guide team with best practices, Data Designing, Performance Tuning, Code review and Quality check.
- Troubleshoots technical issues in and around marketing platform.
Required qualifications, capabilities, and skills
- Formal training or certification on software engineering concepts and 5+ years applied experience
- Hands-on practical experience delivering system design, application development, testing, and operational stability
- Experience in developing, debugging, and maintaining code in a large corporate environment with one or more modern programming languages and database querying languages
- Solid understanding of agile methodologies such as CI/CD, Application Resiliency, and Security
- Demonstrated knowledge of software applications and technical processes within a technical discipline (e.g., cloud, artificial intelligence, machine learning, mobile, etc.)
- Must have understanding of marketing programs in a multi-channel, multi-touch campaigns and journeys.
- Experience in Marketing Cloud or similar marketing Automation platforms with focus on Integration and backend technologies
- Solid technical problem solving skills with ability to troubleshoot and assess technical design, along with understand functional requirements.
- Experience in Campaign Management and Lead Management along with Email design and dynamic components
- Must have understanding of marketing programs in a multi-channel, multi-touch campaigns and journeys.
- Strong background with technical experience in Marketing Cloud or similar marketing Automation platforms with focus on Integration and backend technologies.
Preferred qualifications, capabilities, and skills
- Hands on experience with Python or Java
- Experience in reporting and analytics
- Experience in data management platforms OR Customer data platforms
- Working in Agile environment
- Marketing Cloud Certifications
- Sales/Service Cloud knowledge is a plus
- Should be able to quality check and review the deliverables