Wells Fargo Senior Software Engineer - Salesforce Marketing Cloud 

United States, North Carolina, Charlotte 

73039014

In this role, you will:

• Contribute to large scale planning of technology strategies
• Participate in project planning sessions with team members to analyze development requirements, provide work breakdown and estimates of work
• Lead moderately complex initiatives and deliverables within technical domain environments
• Proficient on Salesforce Marketing Cloud best practices, coding standards, and automation strategies
• Design, develop, and maintain solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Automation Studio
• Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using APIs, SQL, SSJS, and data extensions. Ensure seamless data flows and maintain data integrity
• Develop customer journeys, automation workflows, segmentation strategies, and personalization tactics to optimize marketing campaigns
• Collaborate with marketing teams to build dynamic email templates, A/B test campaigns, and optimize deliverability and engagement
• Implement tracking and reporting analytics within Salesforce Marketing Cloud to measure campaign performance, customer engagement, and ROI. Provide actionable insights and recommendations
• Ensure adherence to data privacy regulations and marketing best practices for email deliverability and customer data security
• Collaborate and consult with peers, colleagues, and mid-level managers to resolve technical challenges and achieve goals
• Support feature-focused unit and system testing, including features built by other developers on the team, to ensure each high-quality project deliverables

Required Qualifications:

• 4+ years of Software Engineering experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of experience implementing Salesforce Marketing Cloud
• 3+ years of experience developing complex SQL queries
• 3+ years of delivering API and Integration solutions

Desired Qualifications:

• Certifications in Salesforce Marketing Cloud Consultant, Developer, Specialist and/or Admin trainings
• Experience integrating Salesforce Marketing Cloud with external systems via REST/SOAP APIs
• Proficiency in creating and managing automation workflows and data segmentation
• Proficient in different Salesforce Marketing Cloud domains like Email Studio, Web Studio, Automation Studio, Journey Builder etc.
• Experience with Customer Data Platforms (CDPs) and data modeling
• Knowledge of Artificial Intelligence driven personalization and predictive analytics within Salesforce Marketing Cloud
• Familiarity with Agile development methodologies
• Excellent communication and collaboration skills to work effectively within a team and with stakeholders

Job Expectations:

• This position is not eligible for Visa sponsorship
• This position offers a hybrid work schedule
• Relocation assistance is not available for this position

Pay Range

$84,000.00 - $179,200.00

11 Apr 2025

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.