PayPal Database Marketing Manager 

China, Shanghai 

544118951

Your way to impact:

• Build up leads generation capabilities for PayPal China leveraging local insights and global resources
• Shape overall leads generation strategy that align with overall sales objectives to drive high margin growth China

Your day to day:

• Plan, strategize, setup & deliver top of class sales-oriented data initiatives and process
• Work closely with sales, internal regulatory and compliance teams and 3rd party vendors to develop data framework and enrichment process
• Work closely with business functions to convert data driven insights into business actions
• Managed a team of data analysts to maintain a steady stream of lead gen campaign leads
• Drive E2E campaign execution, process refinement and enhanced automation and optimization.
• Using a data approach, collaborate with stakeholders to gain a clear understanding of critical business questions across topics like
• Work with BU leaders to develop initiatives to prevent customer churn & improve retention rates
• Develop Potential customers sizing and targeting leverage big data and AI
• Deep understanding of technical operations metrics and lead gen processes
• Identify data opportunities and performdescriptive/predictiveanalytics as needed

Experience and Skills:

• 8+ years of experience in B2B, lead generation or marketing analytics.
• 8+ years of recent SQL experience with a deep understanding of structure and unstructured databases
• 5+ years of hands-on experience with physical and relational data modelling. Expert knowledge of metadata management and related tools.
• 4+ years of experience in team management and mentoring.
• Bilingual capabilities are mandatory to work closely with global stakeholders
• Deep understanding of Python, R or other languages to performance data analytical tasks
• Proven understanding of commercial data and how to leverage that to drive marketing and sales campaigns
• Working knowledge in relevant technologies – Salesforces, Teradata, BigQuery, Notebooks
• Able to drive collaboration within a matrixed environment.
• Strong interpersonal skills, results-oriented and an appreciation of diversity in teamwork.
• Bachelor’s degree (Computer science, Information technology, or a similar field.) – MBA or advanced quantitative degree is a plus.

Qualities and Behaviors:

• Deliver Stand out Results – develops decisive strategies that deliver tangible results
• Execute Well – focuses the business area on strategic priorities; operates clear, simple systems
• Compete to Win – identifies consumer and competitor focused business opportunities
• Innovate – leads effectively in a dynamic, fast-changing environment; challenges convention
• Enable and Grow Talent – builds capability and a succession pipeline
• Lead Completely – contributes to the business leadership agenda; sets business area vision
• Navigate the Matrix – organizational awareness, engages widely with peers and seniors across PayPal

Any general requests for consideration of your skills, please