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PayPal Database Marketing Manager 
China, Shanghai 
544118951

18.08.2024

Your way to impact:

  • Build up leads generation capabilities for PayPal China leveraging local insights and global resources
  • Shape overall leads generation strategy that align with overall sales objectives to drive high margin growth China

Your day to day:

  • Plan, strategize, setup & deliver top of class sales-oriented data initiatives and process
  • Work closely with sales, internal regulatory and compliance teams and 3rd party vendors to develop data framework and enrichment process
  • Work closely with business functions to convert data driven insights into business actions
  • Managed a team of data analysts to maintain a steady stream of lead gen campaign leads
  • Drive E2E campaign execution, process refinement and enhanced automation and optimization.
  • Using a data approach, collaborate with stakeholders to gain a clear understanding of critical business questions across topics like
  • Work with BU leaders to develop initiatives to prevent customer churn & improve retention rates
  • Develop Potential customers sizing and targeting leverage big data and AI
  • Deep understanding of technical operations metrics and lead gen processes
  • Identify data opportunities and performdescriptive/predictiveanalytics as needed


Experience and Skills:

  • 8+ years of experience in B2B, lead generation or marketing analytics.
  • 8+ years of recent SQL experience with a deep understanding of structure and unstructured databases
  • 5+ years of hands-on experience with physical and relational data modelling. Expert knowledge of metadata management and related tools.
  • 4+ years of experience in team management and mentoring.
  • Bilingual capabilities are mandatory to work closely with global stakeholders
  • Deep understanding of Python, R or other languages to performance data analytical tasks
  • Proven understanding of commercial data and how to leverage that to drive marketing and sales campaigns
  • Working knowledge in relevant technologies – Salesforces, Teradata, BigQuery, Notebooks
  • Able to drive collaboration within a matrixed environment.
  • Strong interpersonal skills, results-oriented and an appreciation of diversity in teamwork.
  • Bachelor’s degree (Computer science, Information technology, or a similar field.) – MBA or advanced quantitative degree is a plus.

Qualities and Behaviors:

  • Deliver Stand out Results – develops decisive strategies that deliver tangible results
  • Execute Well – focuses the business area on strategic priorities; operates clear, simple systems
  • Compete to Win – identifies consumer and competitor focused business opportunities
  • Innovate – leads effectively in a dynamic, fast-changing environment; challenges convention
  • Enable and Grow Talent – builds capability and a succession pipeline
  • Lead Completely – contributes to the business leadership agenda; sets business area vision
  • Navigate the Matrix – organizational awareness, engages widely with peers and seniors across PayPal

Any general requests for consideration of your skills, please