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WalkMe Senior Field Marketing Manager Germany, Bavaria, Munich 542844929
15.12.2024
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About theposition
We value collaboration and understand the importance of a healthy work-life balance . To support, we offer (What Sets Us Apart):
- Flexible Work Arrangements: We offer a hybrid work place with flexible hours to help manage work commitments and personal life effectively.
- Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
- Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
- Volunteer Time Off: We encourage team members to become involved in their communities, granting everyone 8 hours of paid time off to spend volunteering through WalkMe or at a place of their choosing.
Key Responsibilities
- Collaborate with regional (MEE) sales leadership to develop localized marketing strategies that accelerate pipeline and deal velocity.
- Create, execute, and measure demand generation programs leveraging global campaigns and regional insights.
- Plan and manage events, co-marketing activities with SAP market units, and campaigns to deliver leads and optimize the customer experience.
- Partner with global marketing teams to align on regional paid media, PR, social campaigns, partner marketing, and website content requirements.
- Track and report ROI on regional programs and marketing sourced/influenced pipeline, ensuring effective budget management.
- Support sales enablement through communication tools, materials, and follow-up strategies.
What you'll need
- 5+ years of B2B marketing experience, in enterprise software within Germany / CEE or DACH region.
- Bachelor’s degree or equivalent, with expertise in demand generation, event planning, digital marketing, and analytics.
- Strong analytical and data-driven decision-making skills to optimize marketing performance.
- Proven ability to work cross-functionally, both locally and internationally, in a fast-paced environment.
- Knowledge of CRM and automation tools like Salesforce, Demandbase, or Pardot.
- Exceptional communication and project management skills.
- Native German speaker.
Personal Attributes
- Self-motivated, results-driven, and structured.
- A proactive problem-solver with high energy and passion for growth.
- Entrepreneurial and adaptable to a rapidly expanding business.
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