IBM Digital Content Manager 

India, Karnataka, Bengaluru 

540209972

• Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Required Technical and Professional Expertise

• 4+ years of experience as a content manager, content strategist or similar role.
• Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
• Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Familiarity with content management systems (CMS) and basic knowledge of HTML.
• Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• Strong project management skills with the ability to prioritise tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimise content performance.
• Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
• Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management and social media tools like HubSpot and/or Buffer.

Preferred Technical and Professional Expertise

• Knowledge of content marketing trends, audience segmentation and persona development.
• Experience in content strategy development and implementation.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
• Understanding of user experience (UX) principles and web design best practices.