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IBM Digital Content Manager 
India, Karnataka, Bengaluru 
540209972

15.07.2024

Your Role and Responsibilities
  • Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
  • Create and manage editorial calendar to deliver timely content across various digital platforms.
  • Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
  • Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
  • Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
  • Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
  • Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
  • Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
  • Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.


Required Technical and Professional Expertise

  • 4+ years of experience as a content manager, content strategist or similar role.
  • Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
  • Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
  • Familiarity with content management systems (CMS) and basic knowledge of HTML.
  • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
  • Strong project management skills with the ability to prioritise tasks and meet deadlines.
  • An analytical mindset to interpret data and metrics and optimise content performance.
  • Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
  • Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
  • Proficiency in content management and social media tools like HubSpot and/or Buffer.


Preferred Technical and Professional Expertise

  • Knowledge of content marketing trends, audience segmentation and persona development.
  • Experience in content strategy development and implementation.
  • Knowledge of SEO best practices and keyword research tools.
  • Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
  • Understanding of user experience (UX) principles and web design best practices.