Your Role and Responsibilities- Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
- Create and manage editorial calendar to deliver timely content across various digital platforms.
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
- Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
- Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
- Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
- Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
- Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
Required Technical and Professional Expertise
- 4+ years of experience as a content manager, content strategist or similar role.
- Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
- Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
- Familiarity with content management systems (CMS) and basic knowledge of HTML.
- Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
- Strong project management skills with the ability to prioritise tasks and meet deadlines.
- An analytical mindset to interpret data and metrics and optimise content performance.
- Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
- Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
- Proficiency in content management and social media tools like HubSpot and/or Buffer.
Preferred Technical and Professional Expertise
- Knowledge of content marketing trends, audience segmentation and persona development.
- Experience in content strategy development and implementation.
- Knowledge of SEO best practices and keyword research tools.
- Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
- Understanding of user experience (UX) principles and web design best practices.