Expoint - all jobs in one place

Finding the best job has never been easier

Limitless High-tech career opportunities - Expoint

IBM Product Marketing Manager 
India, Karnataka, Bengaluru 
538605333

24.06.2024


Required Technical and Professional Expertise

  • Experience in Product or B2B Marketing
  • Experience creating marketing business plans
  • Experience managing people, including hiring, goal setting, and performance management
  • Knowledge of and interest in the Technology field
  • Strong collaboration skills and the ability to work across multiple internal and external stakeholders and geographies (e.g., Product Management, clients, business partners)
  • Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly


Preferred Technical and Professional Expertise

  • Deep understanding of go-to-market strategies
  • Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
  • Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
  • Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability.
  • Technical content expertise, An understanding of the integration market from APIs, events, app integration, An understanding of go-to-market strategies , Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics