IBM Product Marketing Manager 

India, Karnataka, Bengaluru 

538605333

Required Technical and Professional Expertise

• Experience in Product or B2B Marketing
• Experience creating marketing business plans
• Experience managing people, including hiring, goal setting, and performance management
• Knowledge of and interest in the Technology field
• Strong collaboration skills and the ability to work across multiple internal and external stakeholders and geographies (e.g., Product Management, clients, business partners)
• Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly

Preferred Technical and Professional Expertise

• Deep understanding of go-to-market strategies
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
• Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
• Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability.
• Technical content expertise, An understanding of the integration market from APIs, events, app integration, An understanding of go-to-market strategies , Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics