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Booking Senior Product Manager 
China, Shanghai, Shanghai 
530320498

31.07.2024

As senior product manager, internally caller product manager, you will work diligently with designers, developers, copywriters and other Product Managers to help making the traveller’s journey through both Booking.com site and their destination easier.

Key Responsibilities

  • Product Strategy
  • Owns and sets vision + strategy for a portfolio of products, or a significantly complex product/feature. SPM is on top of evolving customer- and business-needs, feeding this into their work
  • Lays out a 1y strategy to achieve the vision, as part of their Track's strategy and is able to align all their key stakeholders inc. their team on this strategy
  • Owns and defines objectives at Team and Track levels.
  • Contributes to overall Track strategy, driving the strategic framing of key initiatives
  • Owns go-to-market plan & planning for their product.
  • Fluent spokesperson for their and the Track strategy and generates alignment across Track borders
  • Product Delivery
  • Manages long-term roadmaps with significantly larger complexity and scope (product, organisational and technical complexities all matter) than more junior PMs. Often with dependencies across multiple areas/teams.
  • Identifies risks and dependencies early-on, and plans for mitigations
  • Works with the team to establish tactical delivery methodology (e.g. scrum, kanban, hours, points etc.) and execute plans
  • Data Fluency
  • Identifies and explains the choice of the primary metric, supporting metric and counter metrics
  • Understands what makes a solid hypothesis for experimentation
  • Understands sample size, p-value and test power etc
  • Understands how to analyse data and present findings to stakeholders and make product decisions with the results
  • Defines (with analysts) best ways to present KPIs for tracking product success
  • Has solid understanding of their data needs, when to partner with specialists and can analyse more complex data independently
  • Deals with ambiguous and complex data where proxy metrics might be needed
  • Understands and applies more sophisticated analytical or experimentation techniques (e.g. non-inferiority)
  • Customer Insight
  • Is familiar with multiple techniques to better understand customer behaviour, such as interviews and surveys
  • Knows how to gather customer needs and pain points and has experimented with techniques such as story mapping or use case design
  • Understands the difference between different research methods and is familiar with the appropriate method for the problems they are solving for
  • Is familiar with research practises and principles and can use them in partnership with researchers to distil feedback into actionable hypotheses
  • Analyses and distils customer feedback from a variety of sources into actionable hypotheses, uncover unmet needs, validates or invalidates new concepts or improves existing products
  • Is able to illustrate overall customer behaviour by blending multiple sources of product insights (such as surveys, field research, analytics, operations feedback etc)
  • Is familiar with user experience design practises and principles and can use them in partnership with designers to visualise a product problem to help guide their team's direction
  • Crafts a set of prioritized business problem(s), and the corresponding research topics / areas of inquiry by applying understanding of business context, strategic needs of the group and the type and scope of customer engagement to be understood.
  • Develops the research brief in close collaboration with insights creators (such as research, data science, product marketing) - applying customer and product knowledge to tackle data gathering for complex topics or questions
  • Stakeholder Management
  • Identifies other teams and key stakeholders impacted by the current project
  • Gathers stakeholders' key requirements and works with their manager to integrate the feedback
  • Represents the work of the team in a convincing and engaging way
  • Incorporates stakeholder requirements and feedback more independently before escalating.
  • Manages stakeholder expectations with timely, concise and clear progress updates, adapted to stakeholder needs and via different mediums (verbal, written, presentation).
  • Manages expectations up to Director level (occasionally LT)
  • Handles challenging stakeholders more independently.
  • Tech Fluency
  • Partners with the Engineering Manager (Tech Lead)
  • Actively learns the technical side of their work
  • Advocates for the customer and business in engineering tradeoff decisions.
  • Understands what the most critical elements of the technical solution are and can explain and justify the chosen technical solutions
  • Understands how the multiple systems used to deliver the product are interrelated and anticipates more complex problems or edge cases
  • Ensures a high-quality user experience with our products by showing technical awareness and understanding of risks
  • Ensures the technical feature development and strategy are scoped to satisfy the short and long term needs of the business.
  • Builds bridges between technical and non-technical stakeholders
  • Community Impact
  • Actively contributes to PM communities outside of their Track, for example by facilitating training, sharing broadly applicable learnings or contributing to Product craft Working Groups (e.g. Recruitment, Learning & Development, Promotions).
  • Interviewer for (S)PM roles in and outside of their Track
  • Encouraged to be available for mentoring/coaching of more junior PMs

Role Qualifications and Requirements:

  • 8+ years experience working with web based companies.
  • Fluent in English and Mandarin
  • Experience with web analytics software such as Google analytics.
  • Familiarity with A/B testing or other multivariate testing.
  • Previous involvement with high traffic (50,000+ visitors per day), preferably E-commerce sites.
  • Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. Our Total Rewards are aimed to make it easier for you to experience all that life has to offer—all the messy, beautiful, and joyful bits—on your terms. So you can focus on what really matters. We offer competitive compensation as well as thoughtful, valuable, and even fun benefits which include:

  • Diverse and creative colleagues from every corner of the world; with over 70 different nationalities within the technology department alone, you will be able to grow new skills and your career in a multicultural environment
  • Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave
  • Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country)
  • Coffee, and snacks, including healthy and vegan options, daily*
  • Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers
  • Free access to online learning platforms, development and mentorship programs
  • Global Employee Assistance Program, free Headspace membership

*Please note that while our philosophy is the same in every location, benefits may differ by office/country.


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.