Job Description
Role & Responsibilities
- Strategic Planning: Develop and execute the product launch strategy, including market analysis, positioning, and competitive landscape assessment.
- Cross-Functional Leadership: Collaborate with regulatory, market access, policy shaping, supply chain, sales, and medical affairs teams to ensure alignment and successful execution of the product strategy.
- Innovative Marketing Solutions: Design and implement innovative marketing strategies and campaigns tailored to the unique needs of the cardiology and rare disease markets to fulfill patients/HCPs’ needs.
- Stakeholder Engagement: Build strong relationships with key opinion leaders, healthcare professionals, and patient advocacy groups to gather insights and support product adoption.
- Sales Enablement: Develop training materials and sales tools to equip the sales team with the necessary knowledge and resources to effectively promote the product.
- Performance Monitoring: Establish key performance indicators (KPIs) to track product performance post-launch and implement strategies for continuous improvement.
- P&L Management: Oversee the product budget, ensuring effective allocation of resources to maximize ROI.
Requirements & Capabilities
- Education : Bachelor’s degree in Life Sciences, pharmacy, Business Administration, or a related field; MBA or advanced degree preferred.
- Experience : Minimum of 5 years of product management experience in the pharmaceutical industry, with a focus on cardiology, specialty, or rare diseases.
- New Product Launch : Proven experience in successfully launching new products in the pharmaceutical or biotechnology sectors, with a strong understanding of the launch process and lifecycle management.
- Innovative Marketing Development : Demonstrated ability to develop and execute innovative marketing solutions that resonate with healthcare professionals and patients.
- Patient-Centric Mindset : Strong commitment to understanding and addressing patient needs, ensuring that all strategies and initiatives prioritize patient outcomes and experiences.
- Proactive Listening : Ability to actively listen to both internal and external stakeholders to generate solutions by gathering insights.
- Effective Communication : Proven ability to communicate effectively with regional and global teams, ensuring alignment and collaboration across diverse stakeholders.
- Situational Leadership : Demonstrated capability to adapt leadership style to various situations and team dynamics, fostering collaboration and driving results.
- Sales Experience : Previous experience in sales or a strong understanding of sales processes is a plus, enhancing the ability to align product strategies with market needs.
- Quick learner and adaptor : Good capability of adopting changing environment and leaning new knowledges. Excellent analytical, strategic thinking, and problem-solving skills.
- Fluency in English : Excellent command of the English language, both written and spoken, is required.
- Entrepreneurial Spirit : A proactive and innovative mindset, demonstrating the ability to identify opportunities, take initiative, and drive projects forward in a dynamic environment.
Current Contingent Workers apply
Not Applicable
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