US Bank Data Analytics Manager Multiple openings Minneapolis 

United States, Minnesota, Minneapolis 

510742142

Job Description

Job Description

U.S. Bank is seeking a full-time Data Analytics Manager (Multiple openings) in Minneapolis, MN.

Essential Responsibilities:

The Data Analytics Manager will be responsible for providing digital analytics support as part of the Digital Analytics team within a marketing studio model, and for understanding digital analytics as well as paid media and advertising platforms and unlocking insights to drive digital marketing in an agile team environment. Specific duties will include the following:

• Work in a consultative role and be hands on with both structured and unstructured data to deliver analytical insights through dashboards and visualization tools;
• Apply understanding of digital marketing in paid as well as owned channels, consulting with onsite marketing teams as well as potentially offshore analysts to drive digital campaign segmentation and targeting strategies;
• Utilize knowledge of customer data platforms and digital analytics tools (specifically Adobe Analytics) as well as knowledge of cookies/identity solutions to perform the duties of the position;
• Be responsible for delivering insights and providing actionable recommendations based on reported results, benchmarks, discovered patterns and all necessary context;
• Identify, anticipate and resolve gaps in web analytics/tagging for successful downstream measurement of marketing campaigns;
• Develop measurement frameworks for paid media campaigns to identify opportunities for optimization as well as continuous learning via test and learn discipline;
• Support and advise media strategy and execution teams on test design, execution, and recap analysis;
• Pursue deep understanding of the web analytics, tagging, data management and site personalization/optimization tools to identify untapped opportunities (specifically driving towards utilization of AI/ML driven capabilities) and tracking/ understanding/ taking action on new features as they roll out;
• Collaborate with media and advertising partners where necessary to ensure common understanding and utilization of targeting, analytics and reporting;
• Use the following technologies, tools and skills to perform the duties of the position: Tableau; Adobe Experience Platforms; Google Analytics 360; Python; SQL; R; Google Cloud Services; SAS; dashboard design; analytical storytelling; team management and development; data management consulting; experiment design; hypothesis testing; analytics process design; digital marketing platforms.

Basic Qualifications:

This position requires a Master’s degree or equivalent in Data Science, Business Analytics, or Computer Science and 5 years of data analytics experience.

Required Skills/Experience:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the .

In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements).

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

U.S. Bank accepts applications for this position on an ongoing basis.