Key Responsibilities:
- Develop and implement state of art Account Management and create an efficient Commercial Account Sales team
- Maximize sales & qualitative market share
- Review, challenge and sign off the Joint Business plans with relevant Accounts
- Lead yearly and long term SBP planning for Commercial Accounts, by determining sales, gross-profit plans, implementing marketing strategies, analyzing trends and results
- Develop & implement a long-term Commercial Excellence Strategy for the sales channel of responsibility, in line with EUROPE, Central and Zone East SBP
- Translate the Global/EUROPE Commercial Strategy and ambitions into functional Targets for the Commercial Accounts Channel Sales and measure performance on the set KPIs [focus on DPC KPIs]
- Together with DPC& Digital managers prioritize key digital acceleration initiatives to achieve common DJBP
- Work closely with other Channels and Departments to realize Global/EUROPE Strategic Objectives
- Collaborate with Brand Activation to ensure our brands’ presentation in all the touchpoints across online & offline is in line with the brand strategy
- Monitor and track Performance of the Commercial accounts while anticipating and proactively managing trends and changes in performance
- Coordinate the information flow between East WHS & DTC channels, foster collaboration between the two channels, maximizing the business potential of all adidas brands in the East market
- Drive the monthly sales Forecast process in line with EUROPE/Central business planning process in cooperation with Finance Department
- Take responsibility for the analysis of the customer and/or business segment in order to spot trends, resolve problems and to correct any procedural errors being made
- Measure and report on customers sell through, implement actions focused on securing a suitable Weeks-of-Stock level at the account to maximize sell outs at full price
- Set short, mid and long business targets and guidelines for all direct reports.
- Lead cross functional projects/processes for Zone East
- Ensure effective cost monitoring and control for all cost centers in fields of responsibility
Personnel:
- Manage, recruit for and develop the team to achieve all relevant targets
- Staff most suitable persons in direct report positions in alignment withWHS Central East Europe
- Inspire, lead and drive a Performance Culture within the team
- Set personal objectives, targets, guidelines and assess all direct reports
- Manage key talents' career and succession planning
- Develop the functional and core skill of direct reports through regular coaching and
KPI’s:
- Market share in Commercial accounts
- NS, SM and contribution target achievement
- Weeks-of-Stock level at the assigned accounts
- DPC KPIs
- SBP and Budget compliance
- DSO targets
- Trade Investment compliance
- Employee satisfaction KPI’s (e.g. NPS)
Key Relationships:
- All Commercial accounts
- Zone East management Team
- Central/East Brand Activation Team
- Zone East Head of Sales Development
- Zone East Head of Account Operations
- Own Retail & Franchise Team
Knowledge, Skills and Abilities:
- Sales Executive with proven track record of successfully managing a mid to large size sales organizations
- Capable to lead virtual teams with solid Change Management skills
- Strong interpersonal skills (e.g. communication, negotiation, relationship management)
- Proven methodological skills (e.g. Business planning, Strategic thinking)
- Strong functional skills (e.g. Sales, Customer Service, Finance)
- High degree of commercial and business acumen
- Mental flexibility, initiative and determination
Requisite Education and Experience / Minimum Qualifications:
- Minimum 10 years of experience, mostly in Sales, while Marketing experience is appreciated, including sports, fashion or FMCG
- At least 7 years of experience in managing people (also virtually) and international background
Mobility is a prerequisite