What You'll Do
Lead media and investment strategy and develop global media guidance aligned with marketing’s goals:
- Analyze internal and external data to derive insights, develop audience segmentation, and create target audiences in partnership with our data science, research & insights, media, and business strategy & planning teams
- Develop an audience segmentation strategy aligned to business objectives and align segments with appropriate investment and multi-channel targeting strategy in partnership with agency planning and activation teams
- Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
- Partner with regional marketing teams to ensure media strategies maximize total impact across media, creative, and local considerations
Lead annual planning across portfolio of brands and products based on business objectives, media best practices and R&F guardrails
- Develop standardized sizing methodologies, scenario planning, and exploring partnership opportunities
- Forecast the global media budget ensuring it is allocated effectively across different business priorities, channels, and campaigns
Drive media innovation and continuously uplevel media practices at Uber
- Identify and evaluate new media opportunities such as emerging channels and technologies to craft actionable recommendations
- Continually test and learn into new tactics and innovative ways of building brand
Provide media thought leadership to senior leadership and other internal stakeholders
- Advise on marketplace trends and investment best practices
- Forges relationships with regional marketing and senior leadership across teams (research & insights, data science, brand, creative)
- Bring outside-in thinking by integrating external best practices in-house
Basic Qualifications
- 6+ years in strategy and planning and/or management consulting in the media, tech, media, entertainment or marketing space
- Understanding of media metrics and consumer segmentation
- Previous experience in media investment planning, strategy, brand measurement, and analytics
- Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
- Bachelor’s degree
Preferred Qualifications
- SQL proficiency
- MBA degree
- Biased toward action and a master disambiguate/simplifier, always pushing towards clarity and delivery.
- Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
- Highly-proactive, organized, self-starter capable of effectively managing several projects at the same time
- Ability to analyze large amounts of data, synthesize complex ideas, and extract the relevant information
For New York, NY-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .