SAP Working Student f/m/d - Content Marketing Performance 

Germany, Baden-Württemberg 

505463504

As a working student (m/f/d) focusing on performance analysis in the global content marketing team for business transformation management solutions, you will support us in:

• Understanding the performance of published content pieces.
• Optimizing global marketing content in English to generate awareness and demand.
• Innovating content formats and storytelling styles to maximize engagement and effectiveness.

Typical responsibilities and tasks include:

• Analyzing the traffic and online engagement of our websites and embedded content, such as blogs, brochures, infographics, and videos.
• Researching the latest content marketing best practices in a business-to-business environment.
• Suggesting ideas to improve content marketing performance and innovate our digital campaigns.
• Collaborating with other teams to integrate their insights into the analysis.
• Working with a global team and contributing to the success of marketing campaigns and key events such as the SAP Transformation Excellence Summit.

What you bring

• Student (f/m/d) at a university or a university of applied sciences
• Preferred fields of study: Economics, marketing, media
• Computer skills: strong proficiency with MS Office applications; experience with HubSpot, Adobe Analytics or Google Analytics, and reporting dashboards are a plus
• Language skills: Fluent in English; ideally, German communication skills
• Soft skills: Self-starter with a can-do attitude, cross-cultural sensitivity, strong team spirit, and the ability to work effectively in a virtual, diverse team
• Others: 1-2 years of work experience, available for at least six months

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.