Bachelor's degree or equivalent practical experience.
2 years of experience working on Media Effectiveness.
2 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 2 years of experience with an advanced degree.
Preferred qualifications:
Experience with other media effectiveness research methodologies, such as Attribution, Brand Measurement and MMM.
Experience running incrementality studies, both with in-platform studies (i.e. Conversion Lift) as bespoke solutions (Geo Experiments, CausalImpact, multi-cell designs, etc.).
Proficient understanding of statistics and its application to marketing.