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Capital One Salesforce Marketing Cloud SFMC Campaign Specialist -Principal Associate United States, Virginia, Arlington 503892282
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This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices. This associate will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Responsibilities
Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
Characteristics we’re seeking
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
Troubleshoots and resolves technical or process issues as they arise.
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Keen eye for details and obsesses about accuracy of work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
Basic Qualifications
Bachelor’s Degree or Military experience
At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
At least 2 years of experience leveraging SQL queries to build target audiences
Preferred Qualifications
3+ years of journey orchestration experience in Financial Services or other regulated industry
3+ years experience with Salesforce Marketing Cloud
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
BPM, Lean, PMP Certifications
2+ years leveraging Workfront or other project management systems
Adobe Workfront Project Manager Professional Certification
2+ years of Risk Management experience
Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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