Cisco Industrial AI IoT Product Marketing Manager 

United States, Georgia, Atlanta 

500736390

The application window will be extended until 07/10/2025

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Traveling is required approximately 10% of the time.

Your Impact

Responsibilities:

• Portfolio Messaging and Positioning:
  • Develop and refine compelling messaging and positioning for Cisco’s Industrial AI solutions, highlighting their unique value proposition and differentiation in the market.
  • Craft clear and concise narratives that resonate with target audiences, including OT leaders, IT professionals, and business managers.
  • Collaborate with product management to understand product features and translate them into customer-centric benefits.
  • Ensure consistent messaging across all marketing channels and materials.
• Use Case Development:
  • Identify and develop compelling use cases that demonstrate the value of Cisco’s Industrial solutions in real-world AI scenarios.
  • Conduct market research and customer interviews to understand industry pain points and identify relevant applications of AI in industrial environments.
  • Create detailed use case documentation, including customer stories, white papers, and application notes.
• Collateral Development:
  • Develop and maintain a comprehensive library of marketing collateral, including datasheets, brochures, presentations, videos, and website content.
  • Collaborate with creative teams to produce high-quality, visually engaging materials that effectively communicate product value.
  • Ensure all collateral is accurate, up-to-date, and aligned with brand guidelines.
• Awareness and Demand Generation Program Strategy and Execution:
  • Develop and execute integrated marketing campaigns to drive awareness and generate demand for Cisco’s Industrial AI solutions.
  • Plan and execute industry events, webinars, and online campaigns to reach target audiences and generate leads.
  • Collaborate with sales and channel partners to develop and implement effective lead generation programs.
  • Utilize marketing automation tools and analytics to track campaign performance and optimize results.
  • Develop and manage content for events, including presentations, demos, and booth materials.
• Sales Enablement:
  • Develop and deliver sales training materials and presentations to equip sales teams with the knowledge and tools needed to effectively sell Industrial AI solutions.
  • Provide ongoing support to sales teams, including answering technical questions and providing competitive analysis.
• Performance Measurement and Reporting:
  • Track and analyze key marketing metrics, including website traffic, lead generation, and sales pipeline.
  • Generate regular reports on marketing performance and provide insights to stakeholders.
  • Continuously optimize marketing programs to improve results and achieve business objectives.
• Deliver Results:
  • Drive the creation of qualified sales opportunities through effective marketing programs.
  • Contribute to the achievement of sales targets and revenue goals.
  • Demonstrate a strong understanding of the sales cycle and the ability to align marketing activities with sales priorities.

Minimum Qualifications

• Bachelor’s degree in marketing, business, engineering, or a related field.
• 3+ years of experience in product marketing in the networking space.
• Understanding of industrial networking technologies and AI concepts.

Preferred Qualifications

• Master’s degree in business or a related field.
• Technical background in industrial automation or control systems.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.