The application window will be extended until 07/10/2025
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Traveling is required approximately 10% of the time.
Your Impact
Responsibilities:
- Portfolio Messaging and Positioning:
- Develop and refine compelling messaging and positioning for Cisco’s Industrial AI solutions, highlighting their unique value proposition and differentiation in the market.
- Craft clear and concise narratives that resonate with target audiences, including OT leaders, IT professionals, and business managers.
- Collaborate with product management to understand product features and translate them into customer-centric benefits.
- Ensure consistent messaging across all marketing channels and materials.
- Use Case Development:
- Identify and develop compelling use cases that demonstrate the value of Cisco’s Industrial solutions in real-world AI scenarios.
- Conduct market research and customer interviews to understand industry pain points and identify relevant applications of AI in industrial environments.
- Create detailed use case documentation, including customer stories, white papers, and application notes.
- Collateral Development:
- Develop and maintain a comprehensive library of marketing collateral, including datasheets, brochures, presentations, videos, and website content.
- Collaborate with creative teams to produce high-quality, visually engaging materials that effectively communicate product value.
- Ensure all collateral is accurate, up-to-date, and aligned with brand guidelines.
- Awareness and Demand Generation Program Strategy and Execution:
- Develop and execute integrated marketing campaigns to drive awareness and generate demand for Cisco’s Industrial AI solutions.
- Plan and execute industry events, webinars, and online campaigns to reach target audiences and generate leads.
- Collaborate with sales and channel partners to develop and implement effective lead generation programs.
- Utilize marketing automation tools and analytics to track campaign performance and optimize results.
- Develop and manage content for events, including presentations, demos, and booth materials.
- Sales Enablement:
- Develop and deliver sales training materials and presentations to equip sales teams with the knowledge and tools needed to effectively sell Industrial AI solutions.
- Provide ongoing support to sales teams, including answering technical questions and providing competitive analysis.
- Performance Measurement and Reporting:
- Track and analyze key marketing metrics, including website traffic, lead generation, and sales pipeline.
- Generate regular reports on marketing performance and provide insights to stakeholders.
- Continuously optimize marketing programs to improve results and achieve business objectives.
- Deliver Results:
- Drive the creation of qualified sales opportunities through effective marketing programs.
- Contribute to the achievement of sales targets and revenue goals.
- Demonstrate a strong understanding of the sales cycle and the ability to align marketing activities with sales priorities.
Minimum Qualifications
- Bachelor’s degree in marketing, business, engineering, or a related field.
- 3+ years of experience in product marketing in the networking space.
- Understanding of industrial networking technologies and AI concepts.
Preferred Qualifications
- Master’s degree in business or a related field.
- Technical background in industrial automation or control systems.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute successful marketing campaigns.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.