The Role
As the Manager, you play a key role in strategizing, executing, and managing publicity campaigns for our sports and nonfiction series titles. You will collaborate with cross-functional partners spanning across content/programming, marketing, social, product and beyond to bring innovative campaigns to life. You are passionate about sports in the live, documentary and league follow space and have a deep understanding of the press and social landscape. You understand the audience and how they consume sports, and have a proven track record working first-hand on the development and execution of high-profile sport campaigns. Your innovative spirit enables you to conceive and actualize creative ideas that leave a lasting impression on the cultural zeitgeist.
Responsibilities:- Leverage multiple earned media channels, including broadcast, print, online, and new media.
- Work closely with producers, athletes/ talent, and production company partners during production up to and beyond launch.
- Create cultural moments and innovative high-impact campaigns, explore new tactics for promoting series, and be able to communicate different facets of their campaigns to executives, producers, talent, and talent representatives.
- Pitch media and creative; innovate and secure press opportunities; cover set visits; and help plan and work junkets.
- Coordinate requests and initiatives from international territories and will help prioritize what is important and vital to accomplish.
- Formulate and manage a budget, and give visibility into their work successfully.
- Support awards campaign from strategy and submission process for their shows.
Requirements:- BA/BS and 7+ of entertainment experience in-house at a league, sports brand, agency, studio, network, or journalism setting.
- Experience managing agencies on projects; has established relationships with key sports media, and building and maintaining connections with key journalists and social media influencers.
- Strong media relationships at traditional and emerging entertainment, consumer, trade, and business outlets across broadcast, print, online and digital.
- Thinks strategically and avoids relying on basic PR tactics by innovating and redefining campaign approaches.
- Comfortable multitasking and working at a fast pace with high-volume tasks; thrives in an entrepreneurial environment characterized by ambiguity.
- Clear, direct, and candid communication style; strong written and verbal skills.
- Avidly consume sports entertainment and are passionate and curious about the growing global entertainment landscape.
Preferred:- A strong business acumen and experience working at a global company.
- Open to self-assessment and continuous improvement.
- Handles sensitive issues with tact and diplomacy, including delivering bad news.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is$160,000 - $320,000.