Netflix Manager Publicity - 

Japan, Tokyo 

478228395

About the Role

Reporting to the Publicity team leader in Japan, the role requires the ability to build and maintain strong rapport with external stakeholders such as talent management companies, filmmakers, showrunners, IP holders (often publishers), production partners, and others. It also requires the ability to become a strong cross-functional partner to Content, Content Legal, Photo and Audiovisual Studio, Marketing, Events, Awards, and other teams.

The work:

• Identify titles that will drive the business in Japan and excite our global members

• Set strategy & execute publicity campaigns for Japan and Global Content by working closely with cross-functional counterparts locally

• Continue to build strong relationships with talent management companies, publishers and other key external stakeholders

• Explore and continuously build strong relationships with key media outlets, journalists, and influencers

• Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion

• Create cultural moments and high-impact campaigns, with an emphasis on trying new and innovative ways to promote titles

• Work closely with regional publicity teams and their local agencies to implement campaigns on the ground and in priority markets across the globe

• Formulate and manage a budget, and give visibility into the process successfully

• Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title -- also working with requests and approvals for campaign assets including photography, glam, interviews, BTS, clips, and other AV materials

• Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities

• Develop useful and impactful press materials in support of the campaign for media use

• Set and implement screening strategy

• Manage publicity agencies

• Fluency in Japanese and is a must, business proficiency in English is a must

• Have at least 8 years of experience in PR/marketing within the entertainment industry. Experience working on exporting content is a plus.

• Understand Japan’s entertainment landscape and stakeholders (studios, production partners, talent reps, etc)

• Love entertainment and be excited to deliver stories that showcase Japanese content to people all over the world

• Have a strong network of relationships with showrunners and partners

• Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organization across different time zones

• Be a self-starter who comes up with new approaches and is eager to try out new/innovative campaigns

• Has a strong bias-to-action and can change course, be scrappy, and get things done on short timeframes

• An independent thinker with the ability for innovation and new ideas, making the leap from information to insight

• Effective communicator and writer (we love debates and memos)

• Flourishes in a 'hands-on' role, adding value at different levels. Is strong in detail and highly organized.