F5 Sr Social Media Marketing Specialist 

United States, Minnesota, Minneapolis 

498256807

Key Responsibilities:

• Social Media Strategy Development: Define and implement social media strategies for C-level executives, enhancing their professional online presence and engagement.
• Tiered Strategy: Define and execute a tiered social media program withvaryingdegrees of support for senior level, GM, and C-level leadership.
• Best Practices Coaching: Provide coaching and guidance on social media best practices to C-level executives, ensuring theyutilizeplatforms effectively.
• Editorial Calendar Management: Develop and maintainan editorial calendar for social media content, ensuringtimelyand relevant posts.
• Content Creation: Create compelling and professional copy for social media platforms, including Twitter and LinkedIn, tailored to the voice and goals of each executive.
• Creative Advisory: Collaborate with the creative team to advise on visual assets that complement and enhance social media content.
• Influencer Identification: Identifykey influencers and relevant content for executives to engage with, including liking, sharing, and commenting to expand their reach and influence.
• Metrics Tracking and Analysis: Track social media metrics and analyze the impact of campaigns, providing insights and recommendations for continuous improvement.

Qualifications:

• Proven experience in social media strategy development and execution, particularly for senior executives or high-profile individuals.
• Strong understanding of social media platforms, particularly Twitter and LinkedIn.
• Excellent copywriting and editing skills with a keen eye for detail.
• Experience collaborating with creative teams to develop visual content.
• Ability to identifyand engage with key influencers and relevant content.
• Proficiency in tracking and analyzing social media metrics to inform strategy.
• Exceptional communication and coaching skills, with the ability to provideclear guidance to senior leaders.
• Strong organizational skills and the ability to manage multiple tasks and projects simultaneously.

Education and Experience:

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, preferably in a B2B environment.
• Experience working with C-level executives is highly desirable.