Adidas SR DIRECTOR MARKET INTELLIGENCE & CONSUMER INSIGHTS 

United Kingdom, England 

494402531

Strategic Leadership:

• Define and drive the strategic direction for data management, market intelligence, consumer insights & strategic planning initiatives, ensuring that all pillars lead to actual business impact and improved decision making
• Collaborate with senior stakeholders & senior leadership to align strategies with business objectives and market needs.
• Lead and develop a high-performing team, fostering a culture of excellence and continuous improvement.

Data Management and Reporting:

• Manage external data providers to receive comprehensive data ensuring quality, integrity, and governance across all data sources.
• Develop and enhance reporting systems and dashboards to provide timely and accurate insights
• Oversee the integration of data from various sources to easy to use reports, enabling market strategies, business performance and decision making.

Consumer Insights (Key focus Europe Cluster & Zones):

• Drive a cultural shift towards consumer & market share obsession through compelling storytelling based on quantitative and qualitative insights

• Drive a cultural shift towards consumer-centric and date driven decision-making through actionable insights delivered to the business, including recommendations to European Management Teams based on market analysis and trends
• Leverage consumer and marketplace trends to inform the Market Europe Strategic Plan and input into Global HQ, identify new growth opportunities, strategic initiatives and focus areas.
• Aid understanding of consumer learning through identifying and sharing best practices from other markets, global consumer insights, agency partners and other industries.
• Drive strong collaboration with Business Units, Cluster/ Country Teams, Business Development network and other key stakeholders to understand key challenges and business dynamics.
• Support the Consumer Insights & Market Intelligence network, acting as focal point for European Clusters/ Countries, global functions and other key support functions to ensure identification of strategic initiatives and focus areas.

Strategic Planning:

• Drive the development and execution of the Market Europe Strategic Plan and priorities.
• Manage key strategic cross-functional projects and initiatives to drive business development.
• Collaborate with internal and external stakeholders to ensure alignment and execution of strategic priorities.

Cross-Functional Collaboration:

• Partner with leaders across functions (e.g., Business Development, Brand Strategy, Data Analytics) to source data and business insights.
• Establish business partnering relationship with key business stakeholders to enable collaboration around data insights and data driven decision making
• Ensure consistent and clear messaging around key insights and opportunities to key stakeholders

Key Relationships:

• Market: Business Development Europe and Clusters/Countries, Consumer Insights & Market Intelligence, Heads of Brands, Channels, Clusters/Countries, Finance, SCM, IT, HR.
• Global: Corporate Strategy, Global Sales/Global Business Development, Global Brand/Global Brand Strategy, all global support functions (OPS, Finance, HR, IT).
• Others: External Partners/Agencies.

Knowledge, Skills, and Abilities:

• Experience in leadership, building teams and creating and executing (team visions)
• Business Background, ideally in Brand or Channel function, at global and market level.
• Deep understanding of European Market background, market structures, etc. and ideally experience having worked in Europe.
• Demonstrated knowledge of business KPIs and ability to work with numbers, showcasing diligence & attention to detail
• Strong understanding of Business Analytics and ideally research methods
• Excellent problem-solving and decision-making abilities.
• Proven experience in developing and executing strategic plans based on market conditions.
• Strong proof record in translating strategic priorities into operational plans.
• High attention to detail and commitment to data quality and integrity.
• Strong analytical skills and experience with data manipulation and reporting tools (e.g., MicroStrategy, Tableau).
• Strong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organization
• Ability to influence and communicate effectively across all levels of the organization.
• Fluent in English; additional language skills are a plus.