Leads and executes the DE learning and research plan, becoming a consultant, consumer expert and thought leader to the DE business ensuring plans are deeply rooted in consumer centricity. Brings a point of view, provides clarity and puts the customer voice in context, connecting the dots and inspiring action.
Drives action and impact from the insights generated with senior management serves as thought partner and consultant to the DE LT team. Translates insights into action and solutions to business problems and critical issues.
Authors executive level reports and make informed recommendations to key senior business partners that lead to action.
Builds strong relationships with a diverse set of cross-functional business partners to understand their challenges and priorities, define research roadmap, and drive actions through insight delivery. Gathers diverse ideas across an org and aligns on a mutually agreed upon direction.
Monthly reporting on consumer metrics
What you will bring:
Approximately 8-10 years of related work experience in research and insights with a particular focus on consumer and/or retail.
Have led insights projects in Germany and understand German consumers.
Has strong research and insights technical skills: Demonstrable experience designing, planning and managing primary and secondary, qualitative and quantitative research using advanced methodologies (e.g. Semiotics, Conjoint….) and the latest research techniques (eg agile, AI…)
A proven ability to distill actionable insights from complex data and explain findings in a compelling manner. Has the ability to guide the strategic direction of the market with actionable insights and deeply rooted consumer centricity.
Able to work on complex business issues and on projects that are related to critical business needs (e.g., insights to influence a strategic initiative). Has high level of business acumen. Understand company strategy and priorities and manages insights work with this in mind.
Can manage multiple projects of longer-term duration and supports multiple internal business partners, with effective prioritization of efforts and resources.+
Can respectfully challenge or defend decisions and implementation. Proactively raises issues that the business needs to act upon and brings relevant insights to guide decision-making.
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