As a ProductMarketing Specialist
You willreport directly to our Marketing Director, and you will work out of eitherAtlanta, Mason, OH, Charlotte, NC or Houston, TX locations on a hybrid workschedule.
In thisrole, you will impact the company's success by driving effective marketingstrategies, increasing product awareness, maximizing revenue growth, andgenerating qualified leads through demand generation efforts.
KEY RESPONSIBILITIES
- Develop and execute comprehensive marketing strategies to promote products and drive market growth through demand generation efforts
- Collaborate with cross-functional teams to understand customer needs and develop targeted marketing campaigns
- Create product messaging and positioning to effectively communicate product value proposition
- Develop marketing collateral, including product brochures, datasheets, and presentations
- Analyze campaign performance and make data-driven recommendations for improvement
- Drive demand generation activities, including lead generation campaigns, webinars, events, and content marketing
- Conduct market research and competitive analysis to identify market trends and opportunities
- Collaborate with sales teams to provide marketing support and enable effective product launches.
For more information about the product that you will support, please visit:
• Benefits – Medical, Vision, Dental, Mental Health
• Paid Vacation
• 401k Plan/Retirement Benefits (as per regional policy)
• Career Growth
• Professional Development
YOU MUST HAVE
- 5+ years in product marketing or related roles, with a focus on demand generation.
- Strong analytical and strategic thinking skills
- Excellent communication and interpersonal skills
- Ability to collaborate with cross-functional teams
- Passion for marketing and product promotion
- Proven track record of driving product growth and market share through demand generation efforts
- Strong problem-solving and decision-making abilities
- Ability to think creatively and innovatively
WE VALUE
- Bachelor’s degree in marketing / business / engineering or related field, MBA preferred
- Experience working in remote teams in various time zones
- Material Handling industry experience
Additional Information - JOB ID: HRD239995
- Category: Marketing
- Location: 7901 Innovation Way,Mason,Ohio,45040,United States
- Exempt