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New Product Development Understand the different needs of target segments and ensure that the portfolio, channel and competency is aligned to win in the market Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing. Product Portfolio Management Ensure correct Pricing and Positioning for all the products in the portfolio, with timely revisions as per the market demand
Manage Gross Margins for the portfolio by putting the right pricing strategies in place
Effectively manage the product launches and phase-outs. This would also include adherence to a detailed Product launch plan and effective launch communication
End to end brand ownership and product lifecycle management (product phase-in/out, demand planning, SIOP). Ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization. Product Competency Building
Marketing Communications Competition Mapping
Develop strong market network to gather market intelligence and update competition activities on regular basis. Use this knowledge to create means to effectively compete and continuously upgrade the portfolio
Track competition pricing to understand Market Operating prices of products and align our pricing with market on regular basis Personality Ownership mindset: Takes personal ownership of the tasks and pro-actively connects with anyone required to get it done. Never say “its not my job”. Ability to work in chaotic, unstructured environment, often with limited information available.
Result-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Leadership: A confident, mature person with the ability to connect with others
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
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