Job Summary:The Paid Social Media, Senior Associate will lead the development and execution of comprehensive paid social media strategies for Commercial Banking on LinkedIn. A strong background in program analytics and optimization is required. This function requires an articulate, highly organized, self-motivated and resourceful individual who is comfortable multi-tasking in a fast-paced environment.
Job Responsibilities:
- Develop and execute comprehensive social campaigns to support CB initiatives
- Translate business strategy into paid social media campaigns and coordinate execution across channels
- Work closely with Communications, Events and Marketing colleagues to ensure creative aligns with content strategy and develop distribution plans for maximum impact
- Partner marketing leads to determine campaign goals and set target KPIs
- Ensure consistent tone, voice and visual representation is maintained
- Collaborate with internal stakeholders and external agencies on the development and execution of paid social campaigns
- Detailed at tracking expenses, keeping budgets up to date and monitoring spend while campaigns are in flight
- Ensure proper regulatory controls are followed
- Assist with competitor research and organic social media as needed
Required Qualifications, Capabilities and Skills:
- Bachelor’s degree in a related field required
- 4+ years in a paid media buying role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
- Mastery of LinkedIn Campaign Manager
- Fluency in analytics (measurement, benchmarks, KPIs and campaign reporting)
- Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
- Strong project management skills with impeccable time management and organization
- Excellent verbal, written and presentation skills
- Advanced Excel and PowerPoint skills
Preferred Qualifications, Capabilities and Skills:
- Social media community management experience a plus
- You are a self-starter, entrepreneurial spirit; ability to work both independently and as a team member
- You are a critical thinker and team player with a positive, can-do attitude, comfortable with continuously changing opportunities and priorities