EY CBS-BMC-Brand Marketing-Customer Journey Analytics-Senior Associate 

India, Kerala, Thiruvananthapuram 

481740587

We are looking for a specialist in Adobe Customer Journey Analytics (CJA) who will be responsible for turning business ROI requirements into useable dashboards in CJA for Brand Marketing and Communications (BMC) and some specific business functions. This individual will support projects involving the analysis and creation of data insight dashboards using Adobe Customer Journey Analytics that will demonstrate links between marketing and revenue. Additionally, the role will have good stakeholder engagement as will need to manage process improvements as well as educate users on customer journey analysis best practices. The candidate will be a senior associate and must have existing experience with Customer Journey Analytics or Adobe Analytics as well as knowledge of the Adobe Real-Time Customer Data Platform and potentially PowerBI. A strong interest in data management and analytics is a necessity.

Your key responsibilities

• Collaborate and work with cross-functional teams to plan, design and build reporting dashboards and other analytics outputs, with varying complexities and sizes.
• Coordinate and liaise with internal and external stakeholders to ensure all relevant specifications are available for the dashboard creation.
• Work with the BMC Product support team to troubleshoot issues that users raise.
• Work on the rollout of new reporting tools within BMC, helping to create and extract custom reporting and insights
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Track work pipeline and deliver as per defined timeline and commitments.
• Regularly provide insights and recommendations to key stakeholders on the services provided
• Provide project support to all Marketing Technology (MarTech) team members throughout the various stages of the project, including system testing.
• Provide training and guidance on supporting processes to other team members.
• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and are compliant to risk and quality safeguards set by EY.
• Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements.

Skills and attributes for success

• Adobe Customer Journey Analytics experience
• Adobe Real-time Customed Data Platform knowledge
• Experience of connecting marketing data to sales to demonstrate ROI (Lead/revenue attribution experience)
• Adobe Analytics experience beneficial
• Familiarity with the Adobe Tech Stack
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Familiarity with Agile planning and Agile project management skills
• Manage marketing analytics dashboards, proactively researching and implementing the latest best practices, strategies, and industry standards
• Must have superior communication skills, both written and verbal
• Must be highly organized and self-motivated with a sense of urgency
• Basic knowledge on Microsoft Office suite, especially Excel, Microsoft SharePoint and PowerBI
• Desired background on marketing automation platforms, preferably in Adobe Marketo Engage.

To qualify for the role, you must have

• A university degree or college diploma in Digital Marketing or a related field.
• Min. 1 year of experience with Adobe Customer Journey Analytics and a total of 4+ years of work experience
• Understanding of Marketing Automation campaigns and Customer Journeys
• Ability to review processes and make suggestions to optimize them
• Ability to translate business needs into technical solutions
• Attention to detail

Ideally, you’ll also have

• Adobe Analytics certification
• Strong interest in data management and analytics
• Basic consulting and analytics skills

Technologies and Tools that will be used in the role

• Customer Journey Analytics
• Adobe Analytics
• Marketo Adobe Engage or related marketing automation tools
• Knowledge of working with HTML, CSS, and scripting
• Microsoft Office suite, especially Excel and Microsoft SharePoint
• Workflow management tools i.e.: Jira/Azure boards/Wrike/ Zendesk/ Workfront etc
• PowerBI
• Adobe Real-Time Customer Data Platform

What we look for

• Stakeholder management
• Effective communications
• Adaptability and learning acumen

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.