EY CBS-BMC-Brand Marketing-Marketing Automation-Supervising Associate 

India, Kerala, Thiruvananthapuram 

870503325

Your key responsibilities

• The candidate must have a strong background in managing projects and adhering to processes and methodical approach
• Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
• Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
• Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
• Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
• Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution
• Working with Marketo country leads and support them with increased Marketo usage and maturity
• Database management activities such as data clean-up and normalization to improve database quality.
• Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
• Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
• Support process improvements and educate users on campaign best practices.
• Standardization and documentation of technical processes using internal systems and Marketo.
• Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
• Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.
• Work towards organizational objectives along with stakeholders’ project

Skills and attributes for success

• Experience with marketing automation platform preferably in Adobe Marketo Engage.
• Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
• Awareness of Marketo API to co-ordinate between technical teams.
• Proven strong interpersonal with an analytical mindset and problem-solving capability.
• Familiarity with Agile planning and Agile project management skills.
• Must be highly organized and self-motivated with a sense of urgency.
• Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint

To qualify for the role, you must have

• Any university degree or college diploma in Digital Marketing or a relevant professional experience
• Min. 8 years of experience in Digital/email marketing Strategic, coordination support role.
• Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Ability to review processes and make suggestions for efficiencies and optimization.
• Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
• Functional knowledge of AEM will be an added advantage for this role.
• Familiarity with complex, multi-national organizations is highly preferred.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you’ll also have

• Strong interest in data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Adobe Marketo Engage Expert Certification is plus

Technologies and Tools

• Marketo or any other Marketing Automation platform
• Workflow management tools eg: Azure boards/Zendesk/Workfront etc.
• Microsoft Office, SharePoint
• knowledge of working with HTML, CSS, and scripting

What we look for

• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication and consulting

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.