Yotpo Growth Manager- SMS Email Products 

Israel, Tel Aviv District, Tel Aviv-Yafo 

481520529

Primary Responsibilities:

• Increase SMS and Email customer feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
• Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
• Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
• Build, map, track and optimize customer journeys
• Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
• Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
• Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
• Collaborate with other teams in Product, Data, Marketing,Design, Product Marketing, Sales, Customer Success, and Engineering.

Requirements:

• 3+ years of experience in customer growth management – Must
• Proven experience in the creation, optimization, and management of customer marketing campaigns – Must
• Highly accountable self-motivated person, hands-on with a proactive attitude and a “can do” approach.
• Ability to lead cross-functional teams and work autonomously
• Experience in SaaS / B2B / eCommerce – Big Advantage
• Solid knowledge in marketing automation tools – Hubspot, customer.io, Google Analytics, etc – Advantage
• Excellent communication and interpersonal skills and a native level of English, both written and spoken
• Expert analytical skills with the ability to extract and gather insights and clearly and accurately communicate them
• Creative thinker with the ability to develop innovative marketing strategies.
• Detail-oriented with strong organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.