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Capital One Principal Associate Marketing Enterprise Digital Products Brand 
United States, New York, New York 
478614891

26.06.2024

What You’ll Do:

  • Be a subject matter expert on Capital One’s enterprise digital tools and experiences, such as our mobile app features, digital payment solutions, and more.

  • Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).

  • Partner with product teams to identify campaign growth opportunities and optimizations.

  • Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.

  • Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.

  • Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.

  • Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies.

  • Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features.

  • Showcase learnings and successes through well-refined communication and presentation skills.

  • Work proactively in an agile environment and identify when to work outside the process in whitespace.

  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand

Who You Are:

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

  • You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve.

  • You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.

  • You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.

  • You have strong communication skills with outstanding writing, editing, and presentation abilities.

  • You’re a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

  • You care—about the work, your team and the customers you serve.

Basic Qualifications:

  • Bachelor’s degree or Military experience

  • At least 4 years of multi-channel marketing experience

  • At least 3 years of experience in planning, execution, and analysis of marketing programs

  • At least 3 years of experience managing creative processes and working with creative teams


Preferred Qualifications:

  • 4+ years of experience in a product marketing role

  • 2+ years of experience in financial services

  • 4+ years of experience working with cross-functional teams in a matrixed environment

  • 4+ years of experience in Brand strategy

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.