Capital One Principal Associate Marketing Enterprise Digital Products Brand 

United States, New York, New York 

478614891

What You’ll Do:

• Be a subject matter expert on Capital One’s enterprise digital tools and experiences, such as our mobile app features, digital payment solutions, and more.

• Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).

• Partner with product teams to identify campaign growth opportunities and optimizations.

• Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.

• Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.

• Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.

• Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies.

• Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features.

• Showcase learnings and successes through well-refined communication and presentation skills.

• Work proactively in an agile environment and identify when to work outside the process in whitespace.

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand

Who You Are:

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve.

• You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.

• You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.

• You have strong communication skills with outstanding writing, editing, and presentation abilities.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 4 years of multi-channel marketing experience

• At least 3 years of experience in planning, execution, and analysis of marketing programs

• At least 3 years of experience managing creative processes and working with creative teams

Preferred Qualifications:

• 4+ years of experience in a product marketing role

• 2+ years of experience in financial services

• 4+ years of experience working with cross-functional teams in a matrixed environment

• 4+ years of experience in Brand strategy
  

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.