Salesforce Corporate Marketing Specialist 

Japan, Tokyo 

475038754

Job Category

Marketing & Communications

Job Details

This position requires an understanding of campaign planning, digital channels and the ability to use data-driven insights to optimize campaign performance. You must be detailed-oriented and committed to executing on multiple assignments on tight deadlines.This role is individual contributor role without any need for people management responsibilities.
In this role, you'll get to:

• Develop and execute a lead generation strategy across channels - like email, digital, paid industry programs, webinars and events. Own the lead management process from lead capture to clean up to follow-up. You will work collaboratively with Recruiting Team and obtain feedback on quality of leads generated from marketing campaigns.
• Own recruiting event - in-person and virtual. Manage logistics such as venue, timeline, promotional comms and execute in partnership with recruiting team and business units.
• Measure, analyze, and report campaign performance and deliver frequent campaign performance briefs to marketing and recruitment leadership
• Use automation and tools to improve processes and productivity
• Partner closely with manager and recruiting teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web personalization and advertising
• Execute on program or campaign with some guidance from a manager.
• Collaborates across multiple teams and pro-actively seeks out training, development and growth opportunities to become a better marketer.
• Create specific assets for an program or campaign such as scheduling photo subjects, writing social status updates, gathering content for resources guides, emails or websites.
• Develop and localize content in Japanese and English
  

Requirements

• 5-7 years in a marketing demand generation or marketing programs role at a B2B company
• Experience implementing lead generation programs and process
• Strong understanding of the roles we are hiring for, and places where to market towards these personas.
• In-depth experience using marketing tools like Marketing Cloud, Beamery, Google Analytics
• Excellent program management, communication and negotiation skills with and a great track record of working across multiple teams within an organization
• Collaborative team player who is excited to be part of a growing global team
• You are highly analytical and metrics driven. You live for the data and are excited to optimize campaigns using those insights
• Experience working with a global team
• Flexible self-starter, able to act quickly and take on the challenge of achieving performance
• Japanese & English fluency
• Knowledge of digital marketing as well as various marketing material production, a plus

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Posting Statement

does not accept unsolicited headhunter and agency resumes.