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WHO YOU’LL WORK WITH
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Bachelor’s degree in Marketing, Business or a closely related field.
Minimum 7 to 8 years of experience in digital marketing or related experience in marketing with a passion for digital marketing, loyal marketing and brand storytelling across owned digital eco-system.
Strong oral and written communication skills (in both English and Japanese) including meeting facilitation and making strategic recommendations and persuasive presentations to leadership.
Team leadership experience managing a minimum of one direct reports.
Hands-on expertise on marketing analytics, deriving useful insights and applying findings.
WHAT YOU’LL WORK ON
As a part of Digital Marketing team, you will work on annual and seasonal digital marketing strategy including and orchestrating communications across owned channels including Nike.com, Nike App, Nike Running Club (NRC)/ Nike Training Club (NTC) Apps, and social media. Success will be measured on increases in brand strength for women’s as well as overall contribution to Nike digital business including traffic to owned platform and sell-through of key products.
Develop and execute overall digital marketing strategies across Nike.com, Nike App, NRC/NTC Apps, and owned social media
Monitor and optimize consumer communication health through performance analysis
Foster a test-and-learn culture and iterative marketing approach
Manage agency relationships and collaborate with marketing leads
Drive brand strength for women’s marketing and digital business growth
Increase traffic and sell-through on Nike’s digital platforms
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