Under the mentorship of an Associate Creative Director, the Senior Writer crafts the words that help define the customer shopping experience on the website, channel environments, and emerging digital platforms. You will craft headlines and concept ideas for seasonal promotions, direct marketing, and channel environments while obsessing over every word, caption, button, and link that guides a shopper through a transaction. On any given day, you will brainstorm digital campaigns, help conceive innovative interaction models, and experiment with new digital platforms. In this role, you will represent the Apple voice, and you will have the opportunity to do the best work of your career—and have it seen by the millions of people who visit our website. Responsibilities include: Authoring fun, thoughtful, and compelling headlines. Meeting deadlines and keep project managers aware of work in progress.