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Google Senior Marketing Analyst Gemini English Mexico, Mexico City, Mexico City 462876267
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Minimum qualifications:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 7 years of experience designing, scoping, and executing research and analysis projects.
- Experience in campaign brand lift measurement and using insights to guide media planning or experience working in digital marketing (e.g., Google analytics, performance incrementality, and multi touch attribution).
- Ability to communicate in English fluently to facilitate conversations with internal stakeholders.
Preferred qualifications:
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Experience with data mining principles and querying large data sets (e.g., using SQL for collecting data from multiple data systems).
- Experience with data visualization (e.g., Looker or equivalent Business Intelligence (BI) tool).
- Experience in market research principles such as sampling question wording bias as well as analysis of survey data such as data segmentation and conjoint analysis.
- Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).
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