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Google Marketing Analyst Gemini English Mexico, Mexico City, Mexico City 723654501
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Minimum qualifications:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 5 years of experience in designing, scoping, executing, and delivering research and analysis projects.
- Experience in campaign measurement and using insights to guide media planning or working in digital marketing (e.g., Google Analytics, conversion lift studies, geo-experiments and multi-touch attribution).
- Experience with data mining principles and querying data sets (e.g. using SQL for collecting data from multiple data systems).
- Ability to communicate in English fluently to facilitate communication with internal stakeholders.
Preferred qualifications:
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience in market research principles (e.g. sampling question wording bias), as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).
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