Adidas SENIOR SPECIALIST BRAND COMMUNICATIONS AGOLF 1Y9M 

China, Shanghai, Yangpu District 

456604865

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• Support overall brand comm. marketing strategy and activation(advertising, creative production, PR, digital, social, events (consumer and customer), sponsorship, retail, account, CRM, etc.)
• Generate energy and give creative ideas to bring the brand energy and newness
• Coordinate obtaining, managing and distributing all marketing materials being created in global & APAC & local
• Deliver information to every related department with timely manner and right tools including all agencies

BRAND MARKETING MEDIA PLANNING & STRATEGY DEVELOPMENT

• Support to create the local brand marketing plan and calendar based on Global and APAC and input from country commercial needs
• Collaborate with ECOM & Media buying agency (Mediacom) and support more on strategic media planning (especially digital) and execution
• Work withCTCteam in coordinating the strategic seasonal, quarterly range plan to align with company target
• Set weekly & monthly detailed digital social activity plan forTEAMADIDAS IG postings, influencers and youtubers aligning with the seasonal plan

Digital Marketing Plan and execution

• Develop Digital marketing plan which is aligned with Marketing strategy
• Support eCom with the consolidated assets and messages thru digital marketing
• Develop local contents /new digital marketing tool
• Report weekly / monthly / quarterly recap
• Plan and execute CRM activities when set up

Social marketing execution, management

• Align with seasonal ATL & PR plan, set weekly & monthly detailed social activities forIG(Set best combination with global and localcommunication timing)
• Communication co-ordinate with related department forcommunication product

(Product, Sports marketing, Retail marketing and sales)

• Manage TEAMADIDAS & influencers for marketing communication, and deliver products before communication timing
• Report monthly or seasonal social analysis for better execution

PR/Consumer Event & Promotion management to align with overall plan

• Manage samples and proactively communicate with PR agency for PR related issue
• Align with planned events and promotion, coordinate detailed execution working with line manager & others related department
• Coordinate agency communication for every execution based on planned activities
• Deliver information to every related department (incl. store managers) with timely manner and right tools
• Provideevery promotion analysisreportfor result sharingforbetter execution

Support Asset Creation & Operation

• Support the brief and production of assets relevant to key account or Retail activations
• Communication with related department for asset development (Product, Sports marketing, Retail marketing and Sales)
• Manage and operate marketing inventory and minimize the year-end stock
• Support local trade meetings with sell-in tools
• Manage process such as budget, invoice, order tracking, delivery follow-up and follow up documents, etc.

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• Internal (main) - aGolfCTC, Sports Marketing, Retail MKT, and Sales
• Internal (Sub) - Operation, Finance
• External - agencies such as Creative agencies, PR Agencies,Media buying Agency,Event Agencies

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• High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer
• Ability to develop local marketing strategies following global guidelines
• Strongpresentation skill to internal and external stakeholders
• Advanced user of MS Office suite of products
• Photoshop, Design and video editing skill preferred
• Good sense of marketing trend and contents development skills
• Experience in both, market and regional marketing organization preferred
• Fluent Englishin both Speaking and Writing

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• University degree in Business or equivalent professional experience
• At least5years’ experience in relevant Marketing fields
• Golf Industry experience preferred