Uber Marketing Technology Manager AdOps Tracking Lead 

United States, West Virginia 

45234690

What You'll Do

• Manage a team of SMEs to support Performance Marketing business in App and Web Tracking
• Gather requirements from stakeholders to manage a portfolio of strategic projects designed to support the larger ecosystem, creating estimations and prioritization of projects and informing roadmaps
• Establish and maintain relationships with mobile measurement partners to facilitate integration of tracking SDKs and APIs
• Coordinate with cross-functional teams to ensure proper setup and configuration of tracking parameters for accurate attribution and measurement
• Manage deep links and mobile measurement partner links across our platforms ensuring seamless integration and tracking of these links to optimize user experience and measure the effectiveness of our marketing campaigns
• Collaborate with product development and engineering teams to ensure links are implemented correctly and consistently across platforms
• Lead implementation efforts of Tag Management System (TMS) across the organization to optimize web tracking infrastructure ensuring accurate tracking of user interactions and implementation of tracking tags
• Be responsible for proactive troubleshooting with tech partners, e.g. using real-time first-party data, app analytics on MMP data
• Manage 3rd party analytics tools like Google Analytics, Big Query, Google Tag Manager / Tealium
• Identify new opportunities for marketing teams in leveraging MMPs (Singular/Branch), Firebase etc. to support the business
• Understand and navigate changes in the privacy landscape (Apple Privacy Manifest, Android Privacy Sandbox, DMA etc.) on paid marketing attribution

Basic Qualifications

• Minimum of 4 years of relevant work experience
• Bachelors in related discipline
• Proven experience in deep linking technologies and mobile attribution platforms (e.g., Branch, AppsFlyer, Adjust)
• Demonstrated experience in web analytics and tag management systems (e.g., Google Tag Manager, Tealium)
• Detail-oriented with strong problem-solving abilities and a proactive approach to identifying and resolving issues
• Expertise in SQL
• Knowledge of Javascript, HTML, CSS, HTTP protocols, APIs

Preferred Qualifications

• Experience with marketing analytics
• Familiarity with mobile app store ecosystems (e.g., Apple App Store, Google Play Store) and associated guidelines for deep linking
• Experience with data analysis and interpretation using analytics tools (e.g., Google Analytics)
• Outstanding communication skills, particularly in conveying technical concepts in a manner that is easy for marketers and non-technical partners to understand and vice versa
• Basic understanding of data pipeline systems to synthesize, simplify, and share data with ad partners for powering marketing campaigns
• LSS or other Project Management qualifications a plus

For New York, NY-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.

For Sunnyvale, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.