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Apple Platform Marketing Specialist - Apple Store Online Greater China, Shanghai 452034780
30.01.2025
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Description
As Platform Marketing Specialist, you will be responsible for the flawless execution of all our marketing campaigns within China platforms across product and campaign launches throughout the year, making sure the work resonates locally and on-platform and ensures that we are delivering the best customer experience.- Identify and drive any local initiatives that tackle local challenges or opportunities. Monitor activities against assigned revenue investments targets- Develop and recommend new processes and procedures, while following and contributing to WW best practices
Minimum Qualifications
- 5+ years of digital marketing experience, including experience running marketing campaigns on Tmall, WeChat, Douyin
- High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global partner expectations effectively
Preferred Qualifications
- BA/BS in Marketing or equivalent experience, MBA/MA or advanced degree preferred
- Outstanding track record of profitably developing and implementing data-driven online marketing strategies
- Deep understanding of web analytics on platform like Adobe, Tableau and others
- Deep knowledge of marketing on platforms in China
- Data driven and passionately analytical, Excel power user
- Strong verbal, written communication and presentation skills
- Detail-oriented
- Strong organizational and time management / prioritization skills
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