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Apple Education Marketing Manager - Apple Online Store Greater China, Shanghai 193328165
30.01.2025
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Description
- Develop and manage locally relevant, innovative marketing campaigns that drive traffic, engagement and purchase consideration within the Education segment in Greater China- Manage and allocate paid media marketing budgets effectively, ensuring resources are spent efficiently to reach the right audiences in the most effective and efficient way; identify and build learning agendas to continually optimize approach
Minimum Qualifications
- 7+ years experience, with at least 4 years directly in education marketing within the GC region; strong understanding of the Higher Education market
- 3+ years experience in managing cross-functional teams and implementing marketing campaigns in regional markets.
- High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global stakeholder expectations effectively.
Preferred Qualifications
- BA/BS in Marketing or equivalent experience, MBA/MA or advanced degree preferred
- Strong understanding of the Higher Education market
- Extraordinary storyteller with excellent written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders of all levels
- Able to analyze data and identify performance trends that inform marketing strategies and new tactics
- Expertise in solving problems and delivering results through negotiation, tact and diplomacy
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