EY APAC Communications Engagement Leader - Associate Director 

China, Hong Kong, Hong Kong Island 

450607705

As a senior communicator in the overall BMC CE pillar, you will be expected to work closely with your peers to co-create and align behind our overall CE strategic direction and global planning. You’ll help to ensure consistency in how we deliver audience-centric, data-driven communications across EY, as part of our CE Transformation ambitions.

The role dual reports to the APAC Brand, Marketing and Communications (BMC) Enablement and Deployment Leader and the Global Communications and Engagement Leader.

Your key responsibilities

The Asia-Pacific CE Leader will lead the Area CE team, and will include the following key responsibilities:

• Motivate and support CE team members through effective teaming, coaching and counselling, and facilitating a positive working environment (including two direct reports and six Regional CE teams).
• Work closely with the Area BMC leader and Global CE Leader, to drive strategic and functional priorities, and to develop and deploy integrated, relevant and globally consistent programs and initiatives.
• Advise and support senior APAC leaders on strategic communications, including the APAC Area Managing Partner and members of the Area Leadership Team, as required.
• Play a leadership role in driving change management efforts, leveraging resource and change management expertise within the business to help execute the business transformation and build advocacy and momentum among our people and our partners across APAC
• Strategically drive a client-centric culture, rather than service-line specific behaviors, through effective internal communications approaches
• Work collaboratively with Global teams and the six Regions within APAC, to support and enable the deployment of Global and APAC programs, and feedback local challenges and successes to the Executive team
• The strategic responsibilities of the role are divided in three main areas:
  • Strategy communications – inspiring and engaging EY people around the Global strategy and APAC execution through strong change management and engagement
  • Day-to-day communications – developing and deploying communications for effective engagement through to countries
  • Market enablement – working closely with the service line and markets communications managers to equip EY people to deliver profitable business growth through internal enablement and delivery of integrated, go-to-market campaigns
• Ensure EY’s global strategy initiatives are communicated consistently throughout APAC. This includes APAC-specific priorities, as well as bringing EY’s Purpose of Building a Better Working World to life internally.
• Lead Area-wide CE on a day-to-day basis (e.g., presentations for the APAC Area Managing Partner, speeches, videos, talking points, etc.)
• Support the management and deployment of annual APAC executive events and key leadership meetings throughout the year and support pre-and-post communications
• Play a key role in supporting client services through internal engagement of EY people to ensure transfer of knowledge, information, and tools in support of business growth drivers as part of integrated, go-to-market campaigns and leadership communications
• Drive innovation and creativity through both internal and external engagement of networks reflective of the digital age and the expectations of our audience
• Implement robust measurement and reporting across APAC CE
• Travel will be required pending business needs
  

Skills and attributes for success

• Strategic thinking and strong influencing skills: demonstrates strong leadership and consensus-building skills in a dynamic environment.
• Stakeholder management: experience understanding, aligning and proactively resolving a wide range of issues at the most senior levels within a large, matrix organization.
• Technical: Excellent written and verbal communications skills.
• Change management: comprehensive knowledge of the change process and implementation best practices to drive action and advocacy as part of change initiatives.
• Business acumen: Demonstrates the knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities.
• Results-driven: Delivers on EY’s, APAC’s, and BMC’s strategic priorities; aligns communications with EY’s goals and communicates the BMC value proposition.
• Talent development: Proactively develops others; sees learning and development as a critical input to delivering exceptional client service to BMC clients; seeks to inspire.
• Inspiring others: Enables and demonstrates innovative thinking and inspires innovative action; leverages communications to inspire others.
• Be a point of integration: Enables knowledge sharing throughout BMC and EY; has the ability to synthesize information from others; connects all facets of the business when initiating, developing and implementing BMC programs; helps the business address its big issues; serves as an organizational connector.
• Problem solving/conceptual thinking: Demonstrates the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business.
• Agile, dynamic and willing to go the extra mile.
  

To qualify for the role you must have

• 15 years of communications experience with a global organization and/or complex organization, with a focus on Internal Communications and Engagement.
• Experience of executing communications and engagement within major change/transformation programs.
• Proven ability to influence and build collaborative relationships with senior stakeholders.
• Experience leading and managing Communications teams.
• Experience leading communications and engagement programs with proven and demonstrable results.
• Experience of working effectively in a cross-cultural/cross-time zone environment for multiple stakeholders and audiences, including with virtual high-performing teams.
• Bachelor’s degree (or equivalent area of study).

Ideally, you’ll also have

• Client-centricity and a solid understanding of marketing as part of supporting sales enablement and/or delivering integrated marketing programs that drive profitable business growth
• A strong understanding of change management and working with the change management function to deliver major business transformations
• Experience in the B2B or professional services space and with major global brands.
• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
  

What we offer

As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.