Philips Marketing Manager Male Grooming 

Poland, Masovian Voivodeship 

449328512

Marketing Manager Male Grooming

Your responsibility is to:

• Build and implement the local marketing strategy to drive a sustainable, competitive advantage of product portfolio while positioning the brand as an expert in Male Grooming
• Analyze consumer research, channel trends, market conditions and competitor information to unlock new insights & business opportunities and ensure effective executions of category initiatives
• Develop, implement, track and optimize 360 marketing campaigns with disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital including social, in-store and new channels
• Lead seamless New Product Introductions plan in liaison with local organization, by being the main point of contact for all launch requirements (potentially including also medical devices), ensuring locally relevant portfolio
• Ensure long-term category growth being responsible for key financial and key enabler metrics of the business plan
• Handle the day-to-day multiple operations of the business
• Act as pivoting element between different functions such as Global Category Team, Regional Marketing Manager and Local Commercial Organization: sales team, TSM, PR, MI, digital, consumer care, demand planner, back office, as well as external agencies
• Work closely with Regional Marketing Manager and HQs on assigned strategic projects on behalf of the CEER region

You are a part of

As part of the Team, you will work collaboratively with cross functional colleagues, connecting consumers with Male Grooming propositions that matter to them.

To succeed in this role, you should have the following skills and experience

• University Degree or equivalent in Business/Marketing
• Min 3-4 years of experience as Marketing Manager/Brand Manager or similar position
• Knowledge of marketing processes, strategic planning and budgeting to manage a full Profit & Loss account
• Understanding and passion for consumer motivations and insights based on consumer research
• Great knowledge of digital space with go-to market approaches & principles (digital consumer experience, acquisition, engagement)
• Experience in working with media house and creative agencies
• Strong analytical skills to collate and synthesize data into actionable insights
• Excellent interpersonal, communication and presentation skills
• Have can-do attitude and ability to meet deadlines motivating a multi-functional team
• Fluent in English & Polish speaking and writing is a must
• Solid MS Office skills – PowerPoint, Excel, Word,

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