JPMorgan SEO Strategist - Senior Associate 

United States, Georgia, Atlanta 

449228049

As a SEO Strategist - Senior Associate on the JPMorgan Chase Organic Search Team, you will be responsible for expanding the LOB’s organic footprint across all non-brand and brand phases of the customer journey. You will manage the publication of search optimized content, identify new content opportunities, and measure page performance. You will also be expected to identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape. Your role will involve producing quantitative reporting and qualitative explanations on weekly/monthly performance, managing external tools partners and platforms, and overseeing internal content competition. You will also be responsible for planning strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping.

Job responsibilities:

• Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey
• Manage publication of search optimized content, identify new content opportunities, and measure page performance
• Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
• Produce quantitative reporting and qualitative explanations on weekly/monthly performance
• Help manage external tools partners and platforms
• Oversee internal content competition and prevent any potential keyword cannibalization
• Plan strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping

Required qualifications, capabilities and skills:

• Bachelor’s degree and 4+ years of relevant Search Engine Optimization experience
• Ability to develop, execute and maintain Search Engine Optimization strategies and provide analysis
• Evaluate and improve current Search Engine Optimization processes
• Manage Search Engine Optimization project workflows across multiple teams
• Exhibit strong Search Engine Optimization expertise across technical and content skill sets
• Demonstrate a deep understanding of content management
• Experience with performance analysis, especially within Adobe Analytics
• Proficiency with Google Search Console and Bing Webmaster Tools
• Knowledge of search engine behavior, ranking factors and SERP trends
• Strong analytical and quantitative skills
• Excellent interpersonal skills, and eagerness to work as member of a team

Preferred qualifications, capabilities and skills:

• Agency experience preferred as well as banking, fintech or other financial services experience
• Experience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming Frog
• Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
• Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition