Philips Market Insights & Analytics Manager 

Kenya, Nairobi County 

448664929

Market Insights & Analytics Manager

In this role, you have the opportunity to

• Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

The Consumer Insights managers will be an insights expert on brand and business in the organization, with responsibilities of,

• Taking a key leadership role, reporting directly to the CMI lead whilst holding responsibility for day-to-day control of consumer insight and business intelligence related activities;

• Develop methodologies and execute consumer insights projects with a strong understanding of an array of techniques across proposition development from insights and product ideation methods to pricing, communications and in-market evaluation;

• Ensure the integrity and correct interpretation of all CMI information;

• Identifies actions to tap into identified Growth opportunities for the existing business;

• Influences actions based on performance measurement to drive penetration and market share outperformance.

You are a part of

You will report to Insights Leader and collaborate with many other teams including Brand Marketing, Digital marketing, E-commerce, Sales etc.,.

To succeed in this role, you should have the following skills and experience

• 6+ years’ experience of CMI role in multinational FMCG industry, additional Research Agency experience leading a large multinational FMCG account is also highly considered.

• Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights.

• Demonstrated experience and skills in Brand research, Communication development, Innovation, shopper and retailer actionable insights and research agency management.

• Proven marketing insights specialist within a highly successful retail or digital environment;

• Good communication, Strong English and Chinese communication skills, both written and verbal;

• Bachelor’s degree is required, Marketing, Communication, Economy or related disciplines preferred.

• Results oriented, independent, entrepreneurial and self-motivated, agile to the change environment.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

• A professional but fun workplace, A healthy work-life balance environment;
• An energetic, genuine, inventive, supportive and dynamic team atmosphere;