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In this pivotal role, you'll wear multiple hats to drive excellence in our marketing experiences. You'll develop new automated marketing models that connect customers with relevant products, create sophisticated customer segments based on shopping behaviors and preferences, and build automated monitoring systems that identify opportunities for improvement. Working with cross-functional teams, you'll establish quality controls and feedback loops that ensure our marketing experiences continuously evolve and improve, while scaling our ability to experiment and innovate.Key job responsibilities
As a BIE on our team you will focus on exciting and challenging problems. Key responsibilities include:
• Applying your deep analytic and business intelligence skill to extract meaningful insight from large and complicated data sets
• Engaging business stakeholders in constructive dialogues to convert marketing problems into logic problems that can be solved with data, statistics, and/or scripting
• Designing, developing, and implementing scalable, automated infrastructure for data extraction, processing, computation, and delivery
• Designing, developing, and implementing analytical models to underpin Customer facing experiences using statistical methodologies and techniques
• Communicating analytical outputs to stakeholders with a focus on making clear insights, model assumptions, tradeoffs etc.
• Building an expert understanding of technologies and techniques required to build analytical solutions in the Amazon data eco-system. Upskilling in new areas as required for different analytical solutions.
A day in the life
• Designing, delivering and maintaining Automated Marketing Models that connect customers with relevant products, leveraging customer behavioir data and shopping patterns
• Creating advanced customer segmentation frameworks based on propensity modelling and behavioural analysis to enable targeted marketing experiences
• Building and maintaining an automated monitoring system that identifies improvement opportunities across our marketing experiences
• Establishing automated feedback loops and quality controls that continuously improve the performance of our marketing models and customer experiences
• Working with cross-functional teams to design and analyse experiments that validate new automated marketing approaches and segment strategies
• Developing scalable, automated reporting solutions that track the health and performance of our marketing models and segments
• Creating clear documentation and frameworks that enable broad adoption of our automated solutions across marketing teams
• Building deep expertise in our marketing automation tools and systems, while continuously identifying opportunities to improve their capabilities
• Communicating complex analytical findings to stakeholders with a focus on making clear the insights, assumptions, and opportunities for improvement
• Partnering with product and marketing teams to understand business needs and convert them into analytical solutions that can be automated and scaled
- Experience with data visualization using Tableau, Quicksight, or similar tools
- Experience with data modeling, warehousing and building ETL pipelines
- Experience using SQL to pull data from a database or data warehouse and scripting experience (Python) to process data for modeling
- Experience with SQL
- Experience in the data/BI space
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