As a Paid Media Specialist, you will work cross functionally with the global media team, demand strategists, and IBM’s media agency to develop and manage paid media campaigns. You will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. You will have hands-on project management experience with both short and long-term digital media campaign development.
Your primary responsibilities may include:
· Develop paid media strategies with campaign marketing teams to brief and plan for media that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
· Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
· Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
· Cultivate relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
· Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
· Collaboration with global teams to minimize duplication, share insights and maximize paid media initiatives
· Contribute to global paid media channel expertise through application of foundational knowledge and continued experimentation
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
· Cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics
· Data driven - experience with digital/ paid media optimization
· Strong collaboration skills, verbal and written communication skills, outstanding attention to detail
· Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
· Experience with driving multiple projects and managing multiple stakeholders
· Media and/or Advertising Agency experience preferred
· Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, media platforms, and drive to registration activity
