The Assistant Manager, Key Account Wholesale drives growth by managing key wholesale accounts through strategic planning and execution. The role focuses on negotiating trade terms, aligning sell-in and sell-through processes, monitoring KPIs, and ensuring reliable supply. Acting as an internal ambassador, this position coordinates cross-functional collaboration and ensures compliance with trade agreements while proactively addressing account needs and market dynamics.
Key Responsibilities
- Negotiate and reinforce adidas trade terms with assigned accounts
- Assist the implementation of the Key Account Plans and ensure quarterly reviews are properly set
- Represent the Key Account team internally as an “ambassador" towards all functions and manage all interfaces
- Frequently address Key Account requirements across functions and proactively coordinate/ facilitate meetings with other functions and accounts
- Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior
- Sell-in and agree on sell-through support
- Formalize specific Account’s Marketing Plans
- Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
- Continue to monitor sell-thru and the order backlog as well as realible and cost-effeciancy supply for the account
- Conduct and share sell thru information from account
- Monitor the progress of assigned accounts KPls to ensure target achievement
- Ensure customer compliance with trade agreements (i.e. trade terms)
- Monitor report customer & competitors activities and propose/initiate/take action
Competencies:
- Minimum 3–6 years of experience in Key Account Management, Wholesale, or Sales within the retail or sportswear industry
- Proven track record in managing large accounts
- Strong understanding of wholesale business models, trade terms, and retail dynamics
- Proficiency in sales planning, forecasting, and KPI monitoring
- Experience in developing and executing strategic account plans
- Familiarity with sell-in and sell-through processes, marketing plan formalization, and supply chain coordination
- Competent in data analysis and reporting (Excel, BI tools)
- Excellent negotiation and communication skills to manage internal and external stakeholders.
- Strong relationship-building and ability to act as an ambassador across functions