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Key Responsibilities:
Competitive Intelligence Gathering: Conduct ongoing surveillance of the competitive landscape, monitoring competitor activities, product launches, market strategies, and industry developments.
Market Insights Analysis:
Strategic Reporting:Create and deliver detailed intelligence reports, including SWOT analyses, competitor benchmarking, and market trend assessments, to inform strategic planning and product development.
Data Collection and Research:Utilize both primary and secondary research methods to gather data from diverse sources, including databases, industry publications, and conferences.
Support Product Strategy:Provide insights that help shape product positioning, messaging, and go-to-market strategies, ensuring competitive differentiation.
Maintain Intelligence Database
Trend Monitoring:
Ad-Hoc Research Projects:Support theinsights teamon special projects, delivering quick-turnaround insights as needed.
Key Capabilities:
Ability to gather and synthesize information from diverse sources including market research reports, competitor news, publications and industry events/forums.
Proficiency in data analysis, with the ability to interpret and translate complex data into insights
Detail-oriented, ensuring accuracy in data collection, analysis and reporting.
Experience with competitive intelligence, data and research tools such as databases (IQVIA,Datamonitor), market research platforms.
Experience with qualitative and quantitative research methodologies including competitive benchmarking and trend analysis.
Qualifications:
Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; advanced degree preferred.
-4+ years of experience in competitive intelligence, market research, or strategic insights, preferably within the pharmaceutical or healthcare industry.
Proven track record of delivering actionable insights that influence business strategy.
Experience in managing multiple projects with tight deadlines, ensuring high-quality deliverables.
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